Advanced Manual: Speaking to Inform

‘Knowledge is power!’  – We hear this quote really often and we are all well aware of the fact that the entire life we seek to find more, to learn new things or to be well informed on the topics we are interested in.

We seek knowledge for three reasons:

  • To know
  • To understand
  • To use the information

We all seek knowledge for personal and professional purposes and we often find ourselves criticising a training, a presentation or a meeting that was meant to inform us about something that it didn’t meet its purpose.

How easy it is to inform? What do we need to do to have a successful presentation to inform or a demonstration?

Toastmaster Advanced Manual Speaking to Inform (#226B) gives us a very good overview on what we need to do to achieve that. Made of 5 projects focusing on information sharing, the manual presents us the types of speeches to inform from sharing new useful information to demonstrations, presenting a report or an abstract concept.

The actual projects and their objectives are: 

Project 1: The Speech to Inform

  • Select new and useful information for presentation to the audience.
  • Organise the information for easy understandability and retention.
  • Present the information in a way that will help motivate the audience to learn.

Project 2: Resources for Informing

  • Analyse the knowledge level of your audience regarding your chosen subject.
  • Focus your presentation at the audience’s level of knowledge.
  • Build a supporting case for each major point through use of explanation, examples, and information gathered research.
  • Effectively use at least one visual aid to enhance the audience’s understanding.

Project 3: The Demonstration Talk

  •  Prepare a demonstration speech to clearly explain a process, product, or activity.
  • Conduct the demonstration as part of a speech delivered without notes.


Project 4: A Fact-Finding Report

  •  Prepare a report on a situation, event, or problem of interest to the audience.
  • Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
  • Answer questions from the audience.

Project 5: The Abstract Concept

  •  Research and organise the thought of experts on an abstract concept, theory, historical force, or social/political issue.
  • Present the ideas in a clear and interesting manner.

It is definitely one of the best manuals to choose if your profession involves presentations of any kind as it teaches you all you need to know to make them successful!

Ioana Florentina Pop, VP PR

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